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The Apple iPhone: Successes and Challenges for the Mobile Industry

Posted by TimSlavin at April 3, 2008

"The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there's relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?"

From Rubicon Consulting. Their research shows the iPhone is the first real threat to laptop computing. And that the only weakness of the iPhone is the web browser: it crashes often on major sites because it is a Safari browser, not a solid tested browser like Firefox.

In terms of web design, my experience is that the iPhone requires little or no adjustments to web page designs. Average or big fonts read better on the iPhone than small fonts. And fixed widths for the content area work better than fluid widths. (Why? Because fluid widths are greater and require horizontal scrolling to read a single line.) Otherwise, the iPhone makes it easy to browse online with a web browser.